2007年11月，形客入驻F518时尚创意园

形：象形也，《易.屯》在天成象，在地成形 ——
　　　理念、形式、表现、方式。
Chinese Xing: Means image, and in the book hange it involves idea, form, exposure and method.

客：从事图形艺术设计的英雄、“侠（形）”客——
　　　行为、传达、精神、风度。
Chinese Ke: Means experts going in for graphic article designs by behavior, expression, aspiration and attitude.

形客：取天象成地形、以无形铸有形，专注形象设计
　　　 　 创造品牌价值。
Xing Ke (Signer Design): according to natural principles we at Xing Ke convert formless concepts to forms and thus specialize on image designs and create brand value.

我们的工作永远是理性中塑造感性；

我们非常清楚我们的责任：创造第一视觉冲击，打动顾客心弦、瞬间留住记忆；
我们坚持“用众所周知的语言解说众所不知的事情”，反对“用众所不知的语言解说众所不知的事情”；

我们知道经典的创意是：雅俗共赏；
我们会不断的否定自己，“格式化”我们的思想，因为只有那样我们才能前进，否则，就会失去超越竞争对手的能力；

我们用实践去验证我们的思想；
我们反对花言巧语，我们奉行“行胜于言”；
我们的专业只是工具，我们的终极目的：为客户创造价值，共获成功。

回首历年，充满了无数的喜悦、兴奋、混沌、彷徨、失败与成功！经过无数次的选择与放弃，我们逐渐理清了我们的方向、存在的价值……

我们更专注“视觉＋营销”即视觉营销，强调设计效果的准确性与有效性，确切说因为是在‘做'市场营销，所以必须准确了解顾客，他们需要什么？我们说什么？我们如何说？

品牌即资产、信誉、精神、灵魂、价值，我们的所有工作都要站在品牌建设的高度去行事，时时刻刻为品牌价值增砖添瓦。

我们知道品牌塑造的工作使命是给产品赋予灵魂和生命，强调识别、个性诠释和沟通共鸣。

Appreciating Capital with Image Creativity

　　We always persist the “PCC” concept of “intuitivism+conception+creation”, provide all-sided service of integrative, deeply and efficient visual communication and management consultor and administration in many fields , business extending, space and multimedia web and etc for the outstanding enterprises growing international or local who want to get success in China market. Only the purpose – “create brand value” and “control success” for our partner. We always think an excellent and valuable brand is not only style, not only technic, not only vision; it’s dialysing of thought and sureness of strategy even more. Its meaning point should especially have market penetration, ability of communication and spread, its image style should be international, local and qualified. Thus combined interior and exterior, aborative study, outstanding and valuable brand design are potential and natural, as “Apples produce from apple tree”.

　　The partners of SIGNER DESIGN are spread all over the east region whose economic center is Shenzhen and several hundreds of enterprises all over the country and several decades of industries, accumulated prided achievements. Many of our products now have been plenty fruits which can bear the weight of huge value. Our products have won the international professional prizes and been embodied in professional productions annual, and been regarded and reported by internal and external mediums. We share the feeling of creating achievement and success together with our customers with our experienced, passion, studying, creative, practical and logos professional spirits.

　　Signer Brand Design Consultancy Organization is a member of the Art and Design publishing house,CCII,
Shenzhen Graphic Designers Association,Shenzhen packaging technic association.